Monthly Archives: February 2009

SoCal Action Sport Network event Tomorrow

Tomorrow the SoCal Action Sports Network is having a networking event in Del Mar. It starts at 6.30pm at the Marriott in Del Mar (11966 El Camino Real, San Diego).

SoCal Action Sports Network

The guest speaker should be very interesting: David Meerman Scott is a social marketing guru, marketing strategist, keynote speaker, seminar leader, and the author of the number-one best-selling PR and Marketing book, “The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly.”

You can register and see more on the SoCal Action Sports Network website.


Time to Nurture That Ol’s Gals Network spoke with Helene Cruz, assistant director of M.B.A. programs and services at Pace University in New York City, about what young professional women can do to advance in their careers.

  • What do you recommend most as a career strategy for women starting out?

Start building a network early on in your career. You can do this by joining professional organizations, but you have to keep building and maintaining your relationships. For women who are working, this is hard. You are spending long hours at work, so it’s difficult to go to a networking event, workshop or seminar at night. But we recommend that women build those relationships by attending these conferences and workshops. It could be meetings of alumni of their college, in-house training offered at their company or a networking reception. You should get to know your colleagues in the industry.

Also, networking is relationship building, so when you meet someone, it is best to nurture that relationship, even if you believe that the person can’t do anything for you in the here and now. You may be surprised by how they can impact your career down the road or vice-versa.

  • How should they network?

While you are having lunch, dinner or breakfast, talk with the person next to you. You don’t have to talk shop. Talk about what you did this weekend instead of talking about work. Your conversation should be personal first — of course, not too personal — but building on everyday things that show you’re human and have a commonality. Then you can get into, “What do you do?” and “What’s your title?” and so forth.

  • Men keep it casual like that, right?

Yes, they talk about the Giants and the Jets, and then business follows. They are out talking about the game or weekend trip. I don’t know if this is the case with women.

You should be connecting over outside activities. Women sometimes have a tendency to talk shop at business events. At Pace, we offer a workshop called “Schmoozing,” which is about the art of small talk. You have to learn how to schmooze, since that’s the beginning of networking. Schmooze first, and then the networking and professional activities will follow, whether you want them to or not.

  • What should young women not do?

In terms of what not to do, persistence is critical, but women also need to know when no means no. You shouldn’t perceive no as rejection. Simply explore other opportunities. When you are making a proposal, you have to tune into the nonverbal and get a sense of the other person. When they want to hawk their ideas, people have a tendency to get caught up in business and exchanging cards and may not notice the reactions around them. You need to build relationships first, because the other person might feel like you are taking advantage of them or the situation. People don’t want to feel like they are being used.

Sometimes, I’ve sat at tables at meetings and watched people go in for the kill, they advance their agenda so quickly. You’ve just met the other person. You should let them breathe.

  • What other things tend to get in women’s way?

Being a woman in corporate America may have its challenges, but pursuing future job opportunities with the attitude that, because you’re a woman, it’s going to be harder, isn’t the way to do it. Sometimes women and people from diverse groups tend to approach situations with the idea that it will be tougher for them because they’re different. If you go in like that, it will be different, because you are wearing this on your sleeve.

Confidence in what you bring to the table is critical. Women also need to know themselves and their worth and be able to explain everything that’s on their resumes. I’m not in the job market so, while I know what I’ve done at past jobs, I sometimes can’t recall the specifics. You need to know the highlights, so if you’re in an interview or meeting, and someone says, “What did you do at this company?” you know what your achievements were. Have something handy to speak about.

  • What will make people take notice of you?

Networking is just a part of getting ahead, but some people are so busy schmoozing or building relationships that they don’t build their skills. You need to shine in your present position. That means not only networking but having initiative. This might mean taking on new projects and excelling at the ones you are working on now. Professional development activity also is good because it shows that you are taking an extra step forward to stand out from the rest.

  • Do women you work with feel that it’s harder to get ahead than it is for men?

The students I counsel don’t give me the sense that it’s a man’s world and they can’t get ahead.

  • What happens when you encounter bias against you because you’re a woman?

You can’t shout from the rooftop that things like long hours, travel or relocating internationally aren’t a problem for you. But when you’re networking, you can show that you have a well-balanced life, the initiative to take on these roles and that you can handle what you’re given. That will take care of it. I believe success at work is all in your relationships with colleagues and managers, and how you handle them. You have to talk about what you can do early on instead of what you can’t do. If you have a list of demands, you are seen as inflexible.

Source: WSJ

Transworld Launches TWSNOWGIRLS.COM

Transworld SNOWboarding recently added a girls specific site and since the launch the site has seen 15,000 views and continues to grow. All the content on the site will first past through the Transworld snow site, so that its available to the whole TW audience, but will stay and live on the girls specific site.


“Our main challenge was to find a way to create a place for women to go and find everything specific to them – contests, camps, products – yet, not take women’s snowboarding out of the greater spotlight,” said Annie Fast, Editor in Chief of TransWorld SNOWboarding. “With , we’ve accomplished just that – it’s one stop access to everything that has anything to do with women in snowboarding.”

This site will be a great spotlight for Women in Snowboarding and it’s only going to re-emphasize and highlight the progression of women in Action Sports.

Skateboarding in Afghanistan

I came across this article in the New York Times. I think it is amazing to see how a sport so popular in the US is affecting another country’s youth, culture and even young girls.


Oliver Percovich, 34-year-old from Melbourne, Australia, plans to open Afghanistan’s first skateboarding school, Skateistan, this spring. He sees sport as a way to woo students into after-school activities like English and computer classes, which are otherwise reserved for the elite… More



These Waves Are Not For Sale

Courtesy of Priscilla Witte

Women Athletes Getting Equal Prize

Still Newsworthy –ESPN proudly announced the news back in October of 2008 that the X Games and Winter X Games will feature equal prize money for both men and women. It started with the Winter X Games 13 that were recently held  in Aspen last month. The men and women athletes now will compete at all X Games events equal cash awards.  it’s not just at the X Games, recently The Burton Global Series has also stepped up and evened the pay.


It’s great to see  the progression of women in action sports getting the respect they deserve. Big thanks to all the efforts  that made this a reality!

Celebrate a Victory for Trestles and San Onofre State Beach

nixon-saved-party-grapic-729965“The Surfrider Foundation South Orange County Chapter is hosting a Trestles victory party on Friday, February 6, 2009, to celebrate the Federal government denying the proposed toll road through San Onofre State Beach. The party is being held on February 6th to mark the one year anniversary of their most gratifying victory when the California Coastal Commission voted to strike down the toll road”

If you can, come and join the party!