Monthly Archives: March 2009

Bethany Hamilton’s Story on ESPN Tonight!

ESPN is commemorating women’s history month and in March it will devote an array of its assets to tell tale of the inspirational side of exceptional women in the world of sports, culminating with a one-hour special, Her Story, hosted by SportsCenter host Hannah Storm.

The Her Story special will highlight up-and-coming athletes, as well as the issues they face, notably teenage surfing phenom Bethany Hamilton, who returned to her sport after a shark attack took her left arm in 2003. Bethany Hamilton’s extraordinary comeback after being attacked by a shark is an inspiration to me. I mean the day after she got attacked she was quoted as saying, “I will surf again.” Then 8 months later with a top showing in the world (national) surfing association, she was given the ESPY award for “Best Comeback Athlete” and the girl continues to rip it!

Watch it tonight on ESPN at 8pm EST and 5pm PST.


So Cal Action Sports Network Event Wrap-Up

Last night I went to the Oakley Headquarters for the So Cal Action Sports Network event. It was my first time visiting the headquarters and let me just say…WOW. Honestly, it really took me back at how massive and impressive the building was. I mean in the end it is Oakley, so what else do you expect.

The panelists that were speaking included Gretchen Sheckler, Patrick Mcilvain, Steve Jugan, Ryan Okum, Tim Young, & Chad Romiti, which were all very knowledgeable. I found it interesting that they all had different backgrounds, which made it a more diverse group than you typically see at other networking events. All of them discussed different ways that they are operating and marketing their businesses in this economic climate and the challenges they face.

Then following the panel discussion came a presentation from guest speaker Chris Brogan. His main focus was on the evolution and the impact that social media (twitter, facebook, myspace, etc.) has on the world today. He shared with us his insights and showed us some examples of how the web today has changed the way people connect with each other. Chris’s blog ranks 3rd in the top 100 according to techorati. My favorite question of the night came when one of the members of the audience asked him, “How do you go about handling negative comments on your blog when a mistake has been made on your end?” He responded saying that, “The best way to go about that is to be honest and just admit your mistake”. I agree with him and some do say that honesty is the best policy.


Upcoming events this week not to miss: Leveraging social media/technology

There is a Girls in Tech Fashion Summit (Hollywood) and So Cal Action Sports panel at Oakley (Orange County) featuring Twitter master Chris Brogan.

Unfortunately they are both this Thursday 3/26:

Next Girls in Tech LA event –

Speaking will be women who have used little resources to turn a profit utilizing technology.

They are giving away a gift bag worth over $150 with full size product from MARK, Urban Decay, & other brands.

So Cal Action Sports:

On the panel will also be Gretchen Sheckler, mom & manager of pro athlete Ryan Sheckler, Patrick Mcilvain, Vice President of Sports Marketing for Oakley, Inc., Mark Carter, Associate Director Brand Integration at Saatchi & Saatchi, LA and more really cool panelists.



Marlise Elizabeth Kast

As an author and journalist, Marlise Elizabeth Kast, has had a lifelong commitment to writing. At the age of 21, Marlise became the youngest celebrity reporter to enter the tabloid world. As one of the industry’s most prolific celebrity journalists, she produced over 200 published articles for Globe and Star magazines in a three-year period.


Those experiences are chronicled in her memoir, Tabloid Prodigy. Since the book’s release, Marlise has been featured in thirty publications, on sixty radio stations and on twelve television shows including CNN, FOX News, CBN, CNBC, The O’Reilly Factor, The Insider and Entertainment Tonight.

After leaving the tabloids, Marlise traveled internationally as a freelance journalist. Her insatiable hunger for cultures outside her own has taken her to 60 countries as well as short-term residency in Switzerland, Dominican Republic, Spain and Costa Rica. A regular contributor to sports, travel and business publications, her articles have appeared in over 50 magazines including Surfer, Snowboard Journal, San Diego Magazine and Forbes. She has also served as a ghostwriter on several projects, including a Spanish language manual and a sports book to be released by Mansion Grove House.

Following the release of her memoir Tabloid Prodigy, Marlise co-authored seven titles for Random House which include Fodor’s 2009 Guide to the Yucatan Peninsula, 2009 Guide to San Diego, 2009 Cancun In Focus, and most recently the 2010 Guide to Mexico. She has also written Day & Overnight Hikes on California’s Pacific Crest Trail, to be published by Wilderness Press in late 2009.

Marlise recently completed a 13 month surfing and snowboarding expedition through 28 countries. Now based in San Diego, Marlise is currently working on her next full length manuscript.

Check out Marlise’s site:

Holly Lyons

This girl kicks ass. Period.

Holly has been involved in the action sports industry since ’93. She BS airwas first a pro snowboarder in the 90’s and then moved to Encinitas in 2002 to skate. She’s had her own signature shoe and pro model skateboard.  Her talent also led her to become the World Cup Women’s Champion in ’06.

She’s been involved in the industry in many ways as a pro athlete. Holly has worked as a skateboard stunt double on many TV shows, including Disney’s “Hannah Montana” and “That’s So Raven”. She was an MTV MADE coach, featured on USA’S Character Road Trip and has also been a co-host on a TV Show called “The Cage” and many episode of “GKA” for Fuel TV.

Holly_PoolIn 2006, Holly started Sk8Grl as a labor of love and a way of giving back to skateboarding and women in action sports. “If you have a dream than you have to follow it.  What else is the point of life but to live it?” Holly says. Sk8Grl is the premiere clothing company for girls who love skateboarding.

As a very inspirational woman, Holly is actively involved in the community and full of energy. She also loves metaphysics and learning to tap into higher realms of her self and consciousness.

Check Holly’s sites:

Alex Masterson

In 2006, Alex Masterson launched BitchBoards, a snowboard brand to be fully dedicated to all women.

After falling in love with snowboarding seven years ago, Alex quickly noticed the lack of selection available for women as well as the poor quality of the boards. She recalls, “I knew snowboarding was a male-dominated sport, but I was astounded at how male-dominated my choices were and, frankly, how ugly the boards were. My first women’s board fell apart after only a month of riding. That’s not right.”
It was then that she decided to bring quality, style and design to women’s snowboards. “My dad basically told me to stop bitchin’, and do something about it!” she says. So, she created BitchBoards®.
As a photographer, designer, and artist, it was only natural to use her creativity in developing the original photographs for each snowboard design. The designs are feminine, empowering, and unlike anything the snowboard industry has ever seen before.
Only 3 years later, in January 2009, Alex and her company BitchBoards won the esteemed and internationally recognized ISPO BrandNew Award for BitchBoards snowboard design. ISPO’s BrandNew award is regarded as the barometer of future trends and aims to give young entrepreneurs a stage at the world’s largest sporting goods show where they’re able to introduce themselves and their products to the sporting goods industry.
Every year a specialized top-class jury of 20 international experts from the sporting goods industry, marketing firms, sports press and technical engineers evaluate the 280 entrants for innovation, design and market potential. Only one winner is selected for each of the eight categories and BitchBoards was the proud recipient of the Thermolite® Style Award this year.

Check out Alex’ Site:

Shaney Jo Darden

Shaney Jo Darden is a mastermind of sorts. She attributes fashion design, fine art know-how and philanthropy as many of her honed & natural talents. Her belief is to throw on something simple and edge it up with a punk-rock flair. She doesn’t believe the hype and nor should you. Shaney Jo is the real deal and this is where she began….

Sewing as a little girl was always her favorite past time. Evolving into the reconstruction of dresses during high school and selling them in La Jolla boutiques was her path. Always knowing she wanted to be involved with clothing was a naturally early realization for her. She has designed some of the most influential clothing collections in the skate industry, Altamant, Etnies, Emerica, DC, to name a few…and has come out the other end with a knack for design and an appreciation for luxury.

Her entrance into the fine art world kicked off back in 1998 where she co-founded Modart, a small artist collective based in San Diego that took off into the international world of culture. Hosting art exhibitions globally earned Modart an avante guarde badge of honor, being the first ever collective stemming from the skate, surf and street art realms. Modart now hosts an international magazine based in Germany some 9 years later.

Modart naturally led her to co-found The Keep A Breast Foundation (KAB), a non-profit charity organization that raises awareness of breast cancer through fine art. Taking plaster molds of women’s (and men’s) torsos, these casts are given to fine artists to paint, shown in art exhibitions then auctioned off with all proceeds to KAB and other breast cancer awareness organizations. It is a unique foundation, traveling with The Roxy Jam, The Vans Warped Tour, and South by Southwest, to name a few. Shaney Jo was honored by Yoplait as one of their champions in 2006.

Shaney Jo introduced Lewsader with the FALL 07 collection as she wanted to combine her skills of fashion with her artist collective ways of fine art. Seeking something that supports the fine art world, through fashion, where the artist is the HERO, she wanted to make the world a better place, one tee at a time. A great way for art patrons to wear art, the collection is all limited edition rotating with 6 different fine artists per season. Lewsader has launched their first season for FALL and is ready to take the art and fashion realm to a whole new, premium level. Shaney Jo is the mastermind behind selecting the chosen artists, working with them during the design process and overseeing the production of the line. She is “laying down the canvas, and picking up the hoodie.” Lewsader is a beautiful universe for all to exist.

Check out Shaney’s sites: