Shaney Jo Darden is a mastermind of sorts. She attributes fashion design, fine art know-how and philanthropy as many of her honed & natural talents. Her belief is to throw on something simple and edge it up with a punk-rock flair. She doesn’t believe the hype and nor should you. Shaney Jo is the real deal and this is where she began….
Sewing as a little girl was always her favorite past time. Evolving into the reconstruction of dresses during high school and selling them in La Jolla boutiques was her path. Always knowing she wanted to be involved with clothing was a naturally early realization for her. She has designed some of the most influential clothing collections in the skate industry, Altamant, Etnies, Emerica, DC, to name a few…and has come out the other end with a knack for design and an appreciation for luxury.
Her entrance into the fine art world kicked off back in 1998 where she co-founded Modart, a small artist collective based in San Diego that took off into the international world of culture. Hosting art exhibitions globally earned Modart an avante guarde badge of honor, being the first ever collective stemming from the skate, surf and street art realms. Modart now hosts an international magazine based in Germany some 9 years later.
Modart naturally led her to co-found The Keep A Breast Foundation (KAB), a non-profit charity organization that raises awareness of breast cancer through fine art. Taking plaster molds of women’s (and men’s) torsos, these casts are given to fine artists to paint, shown in art exhibitions then auctioned off with all proceeds to KAB and other breast cancer awareness organizations. It is a unique foundation, traveling with The Roxy Jam, The Vans Warped Tour, and South by Southwest, to name a few. Shaney Jo was honored by Yoplait as one of their champions in 2006.
Shaney Jo introduced Lewsader with the FALL 07 collection as she wanted to combine her skills of fashion with her artist collective ways of fine art. Seeking something that supports the fine art world, through fashion, where the artist is the HERO, she wanted to make the world a better place, one tee at a time. A great way for art patrons to wear art, the collection is all limited edition rotating with 6 different fine artists per season. Lewsader has launched their first season for FALL and is ready to take the art and fashion realm to a whole new, premium level. Shaney Jo is the mastermind behind selecting the chosen artists, working with them during the design process and overseeing the production of the line. She is “laying down the canvas, and picking up the hoodie.” Lewsader is a beautiful universe for all to exist.