I attended the 3rd Annual IASC Skateboarding Industry Summit 2010 at Woodward West in Tehachapi, Calif. There were about 100 people from the skateboard industry there, and the focus was on skateboarding’s global theme and the current state of the industry. Oh yeah and I almost forgot…having a good time.
Over the 3 days, The IASC discussions were great and the theme stayed consistent…Skateboarding needs to stay in hands of the people who are passionate about it. The industry needs to work together to make sure the soul, spirit and culture of skateboarding is never forgotten.
George Powell, CEO of Skate One Corp,. reiterated this point and how important it is for us as an industry to work together to keep pushing skateboarding in a positive direction.
Another take away from the conference was the panel discussion with the retailers, who spoke about the issues that they face in this current economy. It’s important for the brands to engage themselves when promotions are happening and consistency is key.
Overall, it was evident in most if not in all of the discussions…the industry needs to work together to keep skateboarding in the hands of the right people to keep the authenticity of the culture intact.
Good times were had by all and I was able to show off my killer bowling skillz (124). BTW have you ever heard of a hot shot? Well, I think Josh from Malakye said it best after having one…”Once it touches the lips, it’s so good”.
The International Association of Skateboard Companies (IASC), http://www.skateboardiasc.org, is a nonprofit organization that represents the United Voice of the skateboard industry. Driven by skate industry leaders, IASC goals include; Promoting skateboarding, Increasing participation, Education, and Saving members money.