Category Archives: Events

All Girl Skate Jam@Vans Warped Tour 2011


The All Girl Skate Jam is back on the Vans Warped Tour Friday August 10th at Home Depot Center in Carson (Greater LA) from 11 am – 1:30 pm

The All Girl Skate Jam Invitational includes the top 10 Professional skater girls Leticia Bufoni, Elaina Sosco, Jessica Florencio, Allysha Bergado, Melissa Spillman, Olivia Rhodes, AmeeJay Papelera, Amelia Brodka, Julie Kindstrand. World Record holder from Summer X Games 2010 grom Annika Vrklan and sister Klara will demo to inspire young girls too. Pro legend skateboarders Laura Thornhill, Cindy Whitehead, Tony Jetton, and Gold medal Summer X Games skateboarder and Olympian snowboarder Cara-Beth Burnside will judge. Holly Lyons and Steve Badillo will be tandem MC’s. Live performances from DJ Lisa D’Amato, UK artist Sibley and all-girls band Spare Parts for Broken Hearts.

The All Girl Skate Jam (AGSJ) motto is “all girls, all ages, all abilities”. Prizes will be given to the girls thanks to Girlz Garage, Keep-a-Breast, Daisy Rock, Vans, Stilla Cosmetics, Hoopla, Vans Warped Tour, All Girl Skate Jam Clothing, Rockstar Bearings, Protec, Termite, Garage Board Shop, Sol Retreat, and more!

Often imitated but never duplicated the magic of the AGSJ is looking forward to another great event! The festival atmosphere of the Vans Warped Tour combines punk music with skateboarding all in one arena.

All Girl Skate Jam began in 1997 when founder Patty Segovia held the first professional all girls skateboarding event in San Diego. Since then Segovia – soul skater, action sports photographer and author has gone on to hold events from Hawaii to Spain. Follow AGSJ to Las Vegas for the S.L.A.T.E. at Magic tradeshow August 22nd – 24th with the skater girls showcasing All Girl Skate Jam clothing line at the 4,000 sq. ft. indoor skate course.

For additional information log on to http://www.allgirlskatejam.com
Patty Segovia
323.973.8378
All Girl Skate Jam
http://www.allgirlskatejam.com

Media Contact
Vanessa Comar
310.597.0900
media@leveragestyle.com

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IASC Skateboarding Summit 2010


I attended the 3rd Annual IASC Skateboarding Industry Summit 2010 at Woodward West in Tehachapi, Calif. There were about 100 people from the skateboard industry there, and the focus was on skateboarding’s global theme and the current state of the industry. Oh yeah and I almost forgot…having a good time.

Over the 3 days, The IASC discussions were great and the theme stayed consistent…Skateboarding needs to stay in hands of the people who are passionate about it. The industry needs to work together to make sure the soul, spirit and culture of skateboarding is never forgotten.

George Powell, CEO of Skate One Corp,. reiterated this point and how important it is for us as an industry to work together to keep pushing skateboarding in a positive direction.

Another take away from the conference was the panel discussion with the retailers, who spoke about the issues that they face in this current economy. It’s important for the brands to engage themselves when promotions are happening and consistency is key.

Overall, it was evident in most if not in all of the discussions…the industry needs to work together to keep skateboarding in the hands of the right people to keep the authenticity of the culture intact.

Good times were had by all and I was able to show off my killer bowling skillz (124). BTW have you ever heard of a hot shot? Well, I think Josh from Malakye said it best after having one…”Once it touches the lips, it’s so good”.


About IASC:
The International Association of Skateboard Companies (IASC), http://www.skateboardiasc.org, is a nonprofit organization that represents the United Voice of the skateboard industry. Driven by skate industry leaders, IASC goals include; Promoting skateboarding, Increasing participation, Education, and Saving members money.

-MS

1st Annual Kick4Humanity was a success

This past Saturday iMa & SurfAid put on the 1st Annual SurfAid International Kick4Humanity soccer tournament, a charity event where the surf industry came together to battle it out on the soccer field. The event was an awesome opportunity for people from the surf industry to interact, spend a fun day in the sun and most importantly raise funds for charity. A total of $4,300 was raised for SurfAid in Kick4Humanity’s inaugural year.

The Surfshot team edged out Laguna Surf & Sport 2-0 in the final, becoming this year’s champion. Firewire Surfboards finished in 3rd place to round out the top three. RVCA was our top fundraising team and won the best spirit award, while the best effort award went to SurfAid’s own Javier Guerrero.

“It means a lot for SurfAid International to see such amazing support from the action sport community at an event like Kick4Humanity. SurfAid’s programs are designed around communities coming together to increase their health and well-being and bring positive change. Although very far from the SurfAid’s programs held in isolated areas off the coast of western Sumatra in Indonesia, and in support of what happened on Saturday in San Juan Capistrano for as people gathered to support a great cause through the joy of soccer.” – Javier Guerrero, Director, SurfAid International USA

“As part of our annual community program we wanted surf companies to involve their employees in a worthy cause, while having fun. The 1st annual Kick4Humanity tournament proved to be a successful and fun way to raise funds for SurfAid and we hope to see more teams involved next year”. – Monica Staniec, VP of Marketing, iMa

This event could not have happened without the support of the surf industry & the teams that participated. Teams that battled it out this year were RVCA, Surfshot, Surfer Mag, Jedidiah, SurfAid, Firewire Surfboards, Volcom, Laguna Surf and Sport, Soc Cal Skate & Surf, Transworld Biz, & Endemic. Hope to see you all again next year!

We also want to give a special thanks to all our supporters and sponsors: GoPro, New Era, EarthPack, Bo Bridges, Guayaki, Optimal Nutrition, Primo Beer, Sambazon, Pull-In, PopChips, Archie’s Ice Cream, FUEL TV, Shaka Laka, Hint Water, Sex Wax, Function Drinks, Barefoot, C-Siren Spa, La Casa Camino Hotel, The Roof Top Bar, Reef, & Togo Beach.

Results:
1st Place: Surfshot
Prize: Go Pro Camera, Barefoot Champagne & Primo Beer

2nd Place: Laguna Surf and Sport
Prize: LA Galaxy Tickets, Barefoot Champagne & Primo Beer

3rd Place: Firewire Surfboards
Prize: Pull-In Underwear, Barefoot Champagne & Primo Beer

Most Raised Funds & Best Spirit Awards
: RVCA
Prize: Painting by Bo Bridges

Best Effort: Javier Guerrero from SurfAid International
Prize: C-Siren Spa Certificate & Guayaki energy shots

About SurfAid International:
The mission of SurfAid International, a non-profit humanitarian organization, is to improve the health, well-being and self-reliance of people living in isolated regions connected to us through surfing.

Show Your Support! Kick4Humanity is on!

To donate please go to: Kick4Humanity Donations

SurfAid’s Kick4Humanity Tournament – 1/23/10

iMa is putting on the much-anticipated SurfAid International Kick4Humnaity Soccer Tournament in San Clemente on January 23rd, 2010. Brands involved in the surfing industry will battle it out at San Gorgonio Park to help raise funds for SurfAid. It’s going to be a day filled with food, drinks, prizes and good times.

This Year’s Tournament will feature teams such as SurfAid, Jedidiah, RVCA, Endemic, Volcom, Firewire Surfboards, L*SPACE, Surfshot, Chas Surfboards, Transworld Biz, So Cal SK8 & Surf, Laguna Surf & Sport & more to come. If you would like to become part of the “family” and make a donation, we have a page set up that gives you an easy access to donate to your favorite team and help SurfAid International help people in need.

Click HERE to make a donation.

We like to thank all of our supporters, donors and companies that have made this event happen.

I also like to give a special thanks to the members of WIAS, who have volunteered their time to help out with the tournament.

Don’t hesitate to come by and check out the tournament! To keep the festivities going, please join us at the OC Tavern after the event.

For more information on the Kick4Humanity Tournament, please contact: Monica@imaginemarketingagency.com

Instant Gratification : An International Polaroid Celebration

When I was a kid there was this camera, which I thought was a magic camera, that took pictures which allowed you instantly to see and hold. Well, not exactly see instantly, technically you could hold it, but the picture was more of a blob, but then a minute later you have the picture right in your hand. You didn’t have to drop off the film and wait a week later to pick up the photos.

The Polaroid camera has to be one of the coolest gadgets, in my opinion. A few years ago, I had bought myself this iconic Polaroid camera and in all honestly I had no idea they were still around, so I was so stoked and felt like a kid again. When I found that Polaroid was getting out of the Polaroid business the very same business that made them popular, I was bummed.

Over the past decade digital cameras have grown in popularity and have become a household item. These days you can also take pictures on your digital camera & cell phone, but then you have to upload them and then how many of us actually take the time to print them out.

Well, for those of you like me that still love and appreciate the “instant gratification” of Polaroid film, then you’re in luck. This Saturday January 9th, 2010; ISM: a community project is celebrating instant film and the Polaroid 600 Series with a special, one night only, gallery exhibition + limited edition book featuring over 200 professional and amateur photographers from around the world.

The event will be held from 7:00 p.m. – 11:00 p.m. @ Bergamot Station, Copro Gallery, 2525 Michigan Ave T5, Santa Monica, CA 90404. The special event will be accompanied by live musical performances with The Fling, Sam Outlaw and The Romany Rye.

FOR MORE INFORMATION PLEASE VISIT:
http://www.ISMcommunity.org/polaroidpartyLA
or Email Kevin@ISMcommunity.org

Where’s Waldo? Finding Social Influencers & Decreasing Your Costs

Find, connect, empower! Then what? The WHERE’S WALDO Social Media Essentials panel dives into the next step – discussing the value of key social influencers in actions sports, where they are on your social network, and how targeting these potential brand evangelists will have a positive influence on your social media network and ROI.

Tonight’s PLAN of Action at BlankSpaces

6:30p: Doors open. Relax, Mingle, Drink Wine & enjoy Appiteasers
7p-8p: Panel Discussion
8p-8:30p: Questions? Comments? Angry Mobbing?
8:30p-9p: Network, Socialize, Process Knowledge

Moderated By:

Denise Garciano
community.pacsun.com

Denise Garciano has led PacSun in discovering who is talking about their brand online, who their customers are, and how to genuinely reach out and engage with friends and fans. As their Social Media Manager, she has developed and established a Community for PacSun, and continues to put forth initiatives and strategies that provide a better experience both online and in stores.

Confirmed Panelists Include:

Jonathan Rosen
luckyny.com

Jon, i.e. The International Man of Advertising, developed his success at award-winning traditional agencies such at Leagas/London, Fallon/NY, Wieden/Amsterdam and Publicis MOJO/Sydney on global brands such as: Nike, Adidas, Diesel, Powerade, Gor-tex and Coke. He began directing & Lucky Viral Branded Content was born. Lucky is a hybrid – half agency/half production company that writes, directs and produces viral films and branded content.

Cameron Olthius
5ones.com

Cameron Olthuis is an Internet Marketer and Entrepreneur that owns several Internet Companies. His specialty combines social media with search engine marketing to build large media audiences on the web. He tries to work as little as possible and in his free time enjoys surfing, skiing, and adventure travel.

Scott Tilton
loopd.com

Scott grew up racing motocross, BMX and mountain bikes. In 2001, he co-founded SponsorHouse.com, the leading online sponsorship site for action sports. In 2007, he expanded the concept , becoming CEO and launching Loop’d Network, which now has a global audience of 500,000 action sports athletes and enthusiasts and a successful social media and eCommerce model embraced by 400 brands.

Emily Goligoski
Federatedmedia.net

Emily Goligoski is a Strategic Programs Manager with online publishing company Federated Media’s and writes about arts, culture and design innovation . After studying journalism at Northwestern University, she was as an interactive producer for the advertising agency Venables Bell & Partners and worked as a digital strategist for Ogilvy PR.

Jonathan Nafarrete
JonathanNafarrete.com

Jonathan Nafarrete is an emerging photographer and social media consultant. He specializes in fashion, reportage, and portrait photography. When he is not staring at Twitter or out shooting, he loves just being out on the road. He forms part of the Fiesta Movement, an innovative social media initiative in which 100 young trendsetters test drive and live with a European-spec Ford Fiesta for six months, traveling as agents and relating their experiences through social networks.

Greg Cargill
bigMETHOD.com

Prior to starting bigMETHOD in 2008, his professional career focused on developing awareness for celebrities, brands, and products through the internet & strategic partnerships. Beginning as an intern in Interscope Records New Media Department in 2000, Greg spent 8 years at the center of the new music industry – working up through the new media departments of IGA and Virgin/Immortal to become the New Media Director Suretone Records & finally Custard Records. His time spent was part of a living education in online consumer engagement and served as the foundation for Greg’s contribution in the creation of bigMETHOD.

Special Guest Tech Zulu

techzulu.com

TechZulu is about creating a community platform for technology and media companies that is focused on covering, discovering and connecting. They cover the best events, showcase talented individuals, and provide the content online; ultimately connecting everyone. TechZulu’s goal is to do their part to help the Community continue to thrive!

If 90% of all conversations about brands still take place offline, how do we know if we are making an impact? Please join the esteemed panel of Social Media Experts and Influencers to find out.