Category Archives: Spotlight

Action sports network “Gives a Dam”

Ap is giving a “Dam”! Read below on how they are making that happen… , an action sports network has partnered with in an effort to raise money and awareness to the drought problem in Kenya, Africa. Kenya is in the throes of a three- year drought that has affected millions, and the two organizations are hoping to see dams built that will benefit local communities and relieve dire needs for clean water.  The new “Give a Dam” campaign is not only promoting clean water sources, but is also hoping to bring new forms of revenue to South Africa via action sports, such as skateboarding, wakeboarding, and surfing. Companies contributing to the campaign effort include ZAGG™, Wakeology, Rockwell Timekeepers, Marine Products, Edge Motorsports, and Revolution Mfg.

AP team members Shawn Vierra and Kye Tanner will be in Kenya from July 28th – August 10th shooting a new action sports documentary and working in the field, providing much needed aid to rural communities. “These types of opportunities to give back are few and far between,” explains AP Owner Jesse DenHerder, “We’re honored to leverage AP’s creative strengths toward such a worthy cause.” Quiet Way has already filled two 40-foot containers with humanitarian, educational, and medical supplies to benefit children in Kenya, a shipment worth over 1 million dollars. AP has also created a limited edition line of “Africa themed” T-shirts, wakeboards, and longboards that will be sold to raise money for the “Give a Dam” project, with the first run being offered as gifts to the VP of Kenya.

About “Give a Dam”

Every day young Kenyan people (mostly women) have to travel up to 45 miles to retrieve water for drinking and cooking. (The silhouette of the Kenyan woman with the water jug on her head is ubiquitous.) These villagers are forced to leave their children behind, unattended, and to face frequent exhausting trips just for the convenience of clean water.  QW is working to build dams that would take water from the streams and create reservoirs for small communities.  These reservoirs would keep fresh water during the drought season to make life for Kenyans healthier, more convenient, and also eliminate the need for leaving children unattended.

For more info check out:


Established in 2004, is a leading “rider owned and operated” Action Sports Networks. Whether it be creating professional looking profiles, communicating with other members via private messaging, checking local competition dates on the event calendar or browsing through thousands of the site’s member photos and videos,, gives anyone interested in the industry, a chance to progress, interact and gain exposure. With communities including, Surfing, Skateboarding, Snowboarding, Wakeboarding, Mountain Biking, BMX, Motorcross, and coming soon Kite-boarding, AP is considered a must-visit for action sports athletes of all ages, cultures, and skill level. is 100% free to riders, offering a safe core community for young and old.

For more information on or the “Give a dam” campaign call (231) 590-3583 or email


FMF’s Malcolm McCassy on Mtv’s “Made” Tonight!!

Hey Everybody!! Tonight Watch FMF’s Malcolm McCassy on MTV’s hit show “MADE”.

MTV is hitting the extreme world of motocross racing with it’s latest episode of MADE. Watch Kaitlin, a Homecoming Queen who wants to shed her girly image and be MADE into a fierce motocross racer. With the help of motocross master, Malcolm McCassy, Kaitlin will endure four intense weeks of mud, sweat and tears. Will Kaitlin’s training be enough to prepare this pink loving princess for one of the biggest motocross events in the Midwest? Find out on MADE! Plus, look out for a special guest appearance by racing legend Travis Pastrana.

Malcolm had this to say about his experience, “Being part of MTV “Made” as a motocross coach was a such a great experience. I started riding at 2 years old, and have helped teach so many guys & girls of all ages how to ride. Having only 4 weeks to train a seventeen year old Barbie Doll princess with no motocross experience at all had me thinking is this possible. Not only was I worried about having only 4 weeks, but Greenfield Indiana was set to have the biggest rainfall in over a decade, and it did. My student Kaitlin in a small 4 week period had to concur one of the most physically demanding sports in the world, and it got ugly. Blood, sweat, and tear sums up the 4 weeks, but watch this episode to see how it all went down.” On a personal note it doesn’t matter if you a girl or a guy, what ever you want to do just go after it 100%, with full confidence, and you will shine. Girls Rock!!! And I hope your enjoy this amazing experience I had trying to transform this girl into a motocross racer, the power of a women with confidence is no joke…”

Made airs Tonight May 28th at 10pm PST & EST (7pm PST if you have DISH)
Click and Watch Kaitlin going for it!!

Click Here!

Click Here!

Espree Devora

Espree, founder of and co-founder of the WIAS networking group will be part of the panel at our kick off event. We asked her just a few questions to better know what drove her to start her own biz.

meet-up-pro-picAge: Recently 30 😉

Where do you reside? Santa Monica

Number of years involved in Action sports and how you were involved: 1989 When I met Tony Hawk at a Gleaming the Cube Premiere I became a fan. Then when I went snowboarding for the first time at 15 and every moto event I attended with my father I was sold on the industry.

How long have you been working in AS and what are your past experiences? Since 2003 – Its interesting how many women open doors and create opportunity in the industry that is run by men.
What made you want to work within the AS industry? The culture.

When did you start your company/organization? 2003 I conceived the idea (pre MySpace)

What would you say your motto is when it comes to business? Be true to yourself and grateful to all those around you.

Greatest accomplishment in life/business: Business – Raising money and creating opportunity for my team. Life – Finding what balance means to me.

Please tell us something interesting about yourself? I attended 10 colleges switching every few months.

Visit Espree’s website:

Marlise Elizabeth Kast

As an author and journalist, Marlise Elizabeth Kast, has had a lifelong commitment to writing. At the age of 21, Marlise became the youngest celebrity reporter to enter the tabloid world. As one of the industry’s most prolific celebrity journalists, she produced over 200 published articles for Globe and Star magazines in a three-year period.


Those experiences are chronicled in her memoir, Tabloid Prodigy. Since the book’s release, Marlise has been featured in thirty publications, on sixty radio stations and on twelve television shows including CNN, FOX News, CBN, CNBC, The O’Reilly Factor, The Insider and Entertainment Tonight.

After leaving the tabloids, Marlise traveled internationally as a freelance journalist. Her insatiable hunger for cultures outside her own has taken her to 60 countries as well as short-term residency in Switzerland, Dominican Republic, Spain and Costa Rica. A regular contributor to sports, travel and business publications, her articles have appeared in over 50 magazines including Surfer, Snowboard Journal, San Diego Magazine and Forbes. She has also served as a ghostwriter on several projects, including a Spanish language manual and a sports book to be released by Mansion Grove House.

Following the release of her memoir Tabloid Prodigy, Marlise co-authored seven titles for Random House which include Fodor’s 2009 Guide to the Yucatan Peninsula, 2009 Guide to San Diego, 2009 Cancun In Focus, and most recently the 2010 Guide to Mexico. She has also written Day & Overnight Hikes on California’s Pacific Crest Trail, to be published by Wilderness Press in late 2009.

Marlise recently completed a 13 month surfing and snowboarding expedition through 28 countries. Now based in San Diego, Marlise is currently working on her next full length manuscript.

Check out Marlise’s site:

Holly Lyons

This girl kicks ass. Period.

Holly has been involved in the action sports industry since ’93. She BS airwas first a pro snowboarder in the 90’s and then moved to Encinitas in 2002 to skate. She’s had her own signature shoe and pro model skateboard.  Her talent also led her to become the World Cup Women’s Champion in ’06.

She’s been involved in the industry in many ways as a pro athlete. Holly has worked as a skateboard stunt double on many TV shows, including Disney’s “Hannah Montana” and “That’s So Raven”. She was an MTV MADE coach, featured on USA’S Character Road Trip and has also been a co-host on a TV Show called “The Cage” and many episode of “GKA” for Fuel TV.

Holly_PoolIn 2006, Holly started Sk8Grl as a labor of love and a way of giving back to skateboarding and women in action sports. “If you have a dream than you have to follow it.  What else is the point of life but to live it?” Holly says. Sk8Grl is the premiere clothing company for girls who love skateboarding.

As a very inspirational woman, Holly is actively involved in the community and full of energy. She also loves metaphysics and learning to tap into higher realms of her self and consciousness.

Check Holly’s sites:

Alex Masterson

In 2006, Alex Masterson launched BitchBoards, a snowboard brand to be fully dedicated to all women.

After falling in love with snowboarding seven years ago, Alex quickly noticed the lack of selection available for women as well as the poor quality of the boards. She recalls, “I knew snowboarding was a male-dominated sport, but I was astounded at how male-dominated my choices were and, frankly, how ugly the boards were. My first women’s board fell apart after only a month of riding. That’s not right.”
It was then that she decided to bring quality, style and design to women’s snowboards. “My dad basically told me to stop bitchin’, and do something about it!” she says. So, she created BitchBoards®.
As a photographer, designer, and artist, it was only natural to use her creativity in developing the original photographs for each snowboard design. The designs are feminine, empowering, and unlike anything the snowboard industry has ever seen before.
Only 3 years later, in January 2009, Alex and her company BitchBoards won the esteemed and internationally recognized ISPO BrandNew Award for BitchBoards snowboard design. ISPO’s BrandNew award is regarded as the barometer of future trends and aims to give young entrepreneurs a stage at the world’s largest sporting goods show where they’re able to introduce themselves and their products to the sporting goods industry.
Every year a specialized top-class jury of 20 international experts from the sporting goods industry, marketing firms, sports press and technical engineers evaluate the 280 entrants for innovation, design and market potential. Only one winner is selected for each of the eight categories and BitchBoards was the proud recipient of the Thermolite® Style Award this year.

Check out Alex’ Site:

Shaney Jo Darden

Shaney Jo Darden is a mastermind of sorts. She attributes fashion design, fine art know-how and philanthropy as many of her honed & natural talents. Her belief is to throw on something simple and edge it up with a punk-rock flair. She doesn’t believe the hype and nor should you. Shaney Jo is the real deal and this is where she began….

Sewing as a little girl was always her favorite past time. Evolving into the reconstruction of dresses during high school and selling them in La Jolla boutiques was her path. Always knowing she wanted to be involved with clothing was a naturally early realization for her. She has designed some of the most influential clothing collections in the skate industry, Altamant, Etnies, Emerica, DC, to name a few…and has come out the other end with a knack for design and an appreciation for luxury.

Her entrance into the fine art world kicked off back in 1998 where she co-founded Modart, a small artist collective based in San Diego that took off into the international world of culture. Hosting art exhibitions globally earned Modart an avante guarde badge of honor, being the first ever collective stemming from the skate, surf and street art realms. Modart now hosts an international magazine based in Germany some 9 years later.

Modart naturally led her to co-found The Keep A Breast Foundation (KAB), a non-profit charity organization that raises awareness of breast cancer through fine art. Taking plaster molds of women’s (and men’s) torsos, these casts are given to fine artists to paint, shown in art exhibitions then auctioned off with all proceeds to KAB and other breast cancer awareness organizations. It is a unique foundation, traveling with The Roxy Jam, The Vans Warped Tour, and South by Southwest, to name a few. Shaney Jo was honored by Yoplait as one of their champions in 2006.

Shaney Jo introduced Lewsader with the FALL 07 collection as she wanted to combine her skills of fashion with her artist collective ways of fine art. Seeking something that supports the fine art world, through fashion, where the artist is the HERO, she wanted to make the world a better place, one tee at a time. A great way for art patrons to wear art, the collection is all limited edition rotating with 6 different fine artists per season. Lewsader has launched their first season for FALL and is ready to take the art and fashion realm to a whole new, premium level. Shaney Jo is the mastermind behind selecting the chosen artists, working with them during the design process and overseeing the production of the line. She is “laying down the canvas, and picking up the hoodie.” Lewsader is a beautiful universe for all to exist.

Check out Shaney’s sites: