1st Annual Kick4Humanity was a success

This past Saturday iMa & SurfAid put on the 1st Annual SurfAid International Kick4Humanity soccer tournament, a charity event where the surf industry came together to battle it out on the soccer field. The event was an awesome opportunity for people from the surf industry to interact, spend a fun day in the sun and most importantly raise funds for charity. A total of $4,300 was raised for SurfAid in Kick4Humanity’s inaugural year.

The Surfshot team edged out Laguna Surf & Sport 2-0 in the final, becoming this year’s champion. Firewire Surfboards finished in 3rd place to round out the top three. RVCA was our top fundraising team and won the best spirit award, while the best effort award went to SurfAid’s own Javier Guerrero.

“It means a lot for SurfAid International to see such amazing support from the action sport community at an event like Kick4Humanity. SurfAid’s programs are designed around communities coming together to increase their health and well-being and bring positive change. Although very far from the SurfAid’s programs held in isolated areas off the coast of western Sumatra in Indonesia, and in support of what happened on Saturday in San Juan Capistrano for as people gathered to support a great cause through the joy of soccer.” – Javier Guerrero, Director, SurfAid International USA

“As part of our annual community program we wanted surf companies to involve their employees in a worthy cause, while having fun. The 1st annual Kick4Humanity tournament proved to be a successful and fun way to raise funds for SurfAid and we hope to see more teams involved next year”. – Monica Staniec, VP of Marketing, iMa

This event could not have happened without the support of the surf industry & the teams that participated. Teams that battled it out this year were RVCA, Surfshot, Surfer Mag, Jedidiah, SurfAid, Firewire Surfboards, Volcom, Laguna Surf and Sport, Soc Cal Skate & Surf, Transworld Biz, & Endemic. Hope to see you all again next year!

We also want to give a special thanks to all our supporters and sponsors: GoPro, New Era, EarthPack, Bo Bridges, Guayaki, Optimal Nutrition, Primo Beer, Sambazon, Pull-In, PopChips, Archie’s Ice Cream, FUEL TV, Shaka Laka, Hint Water, Sex Wax, Function Drinks, Barefoot, C-Siren Spa, La Casa Camino Hotel, The Roof Top Bar, Reef, & Togo Beach.

1st Place: Surfshot
Prize: Go Pro Camera, Barefoot Champagne & Primo Beer

2nd Place: Laguna Surf and Sport
Prize: LA Galaxy Tickets, Barefoot Champagne & Primo Beer

3rd Place: Firewire Surfboards
Prize: Pull-In Underwear, Barefoot Champagne & Primo Beer

Most Raised Funds & Best Spirit Awards
Prize: Painting by Bo Bridges

Best Effort: Javier Guerrero from SurfAid International
Prize: C-Siren Spa Certificate & Guayaki energy shots

About SurfAid International:
The mission of SurfAid International, a non-profit humanitarian organization, is to improve the health, well-being and self-reliance of people living in isolated regions connected to us through surfing.


Show Your Support! Kick4Humanity is on!

To donate please go to: Kick4Humanity Donations

SurfAid’s Kick4Humanity Tournament – 1/23/10

iMa is putting on the much-anticipated SurfAid International Kick4Humnaity Soccer Tournament in San Clemente on January 23rd, 2010. Brands involved in the surfing industry will battle it out at San Gorgonio Park to help raise funds for SurfAid. It’s going to be a day filled with food, drinks, prizes and good times.

This Year’s Tournament will feature teams such as SurfAid, Jedidiah, RVCA, Endemic, Volcom, Firewire Surfboards, L*SPACE, Surfshot, Chas Surfboards, Transworld Biz, So Cal SK8 & Surf, Laguna Surf & Sport & more to come. If you would like to become part of the “family” and make a donation, we have a page set up that gives you an easy access to donate to your favorite team and help SurfAid International help people in need.

Click HERE to make a donation.

We like to thank all of our supporters, donors and companies that have made this event happen.

I also like to give a special thanks to the members of WIAS, who have volunteered their time to help out with the tournament.

Don’t hesitate to come by and check out the tournament! To keep the festivities going, please join us at the OC Tavern after the event.

For more information on the Kick4Humanity Tournament, please contact: Monica@imaginemarketingagency.com

Instant Gratification : An International Polaroid Celebration

When I was a kid there was this camera, which I thought was a magic camera, that took pictures which allowed you instantly to see and hold. Well, not exactly see instantly, technically you could hold it, but the picture was more of a blob, but then a minute later you have the picture right in your hand. You didn’t have to drop off the film and wait a week later to pick up the photos.

The Polaroid camera has to be one of the coolest gadgets, in my opinion. A few years ago, I had bought myself this iconic Polaroid camera and in all honestly I had no idea they were still around, so I was so stoked and felt like a kid again. When I found that Polaroid was getting out of the Polaroid business the very same business that made them popular, I was bummed.

Over the past decade digital cameras have grown in popularity and have become a household item. These days you can also take pictures on your digital camera & cell phone, but then you have to upload them and then how many of us actually take the time to print them out.

Well, for those of you like me that still love and appreciate the “instant gratification” of Polaroid film, then you’re in luck. This Saturday January 9th, 2010; ISM: a community project is celebrating instant film and the Polaroid 600 Series with a special, one night only, gallery exhibition + limited edition book featuring over 200 professional and amateur photographers from around the world.

The event will be held from 7:00 p.m. – 11:00 p.m. @ Bergamot Station, Copro Gallery, 2525 Michigan Ave T5, Santa Monica, CA 90404. The special event will be accompanied by live musical performances with The Fling, Sam Outlaw and The Romany Rye.

or Email Kevin@ISMcommunity.org

Design For Good – Get Creative for African Orphans

Common Threadz a 501(c)(3) nonprofit, has partnered with Action Profiles to create the Design For Good campaign to benefit orphans and vulnerable children in South Africa. Action Profiles will be hosting a design contest with its action sports community to create a new shirt design for Common Threadz’s line of stylish, eco-friendly apparel. The theme of the contest is “hope”. Common Threadz will sell the winning designs, with 100% of funds raised going to the orphans; no funds will be diverted for administration.

“Common Threadz is one of those rare non-profits that is extremely effective in their mission while staying relevant to youth culture,” explains AP Co-Owner Jesse DenHerder. “Action sports athletes are creative by nature and ActionProfiles is a perfect venue to harness it.” Zac Folk, founder of CommonThreadz added, “It’s great to be working with Action Profiles on this project and to witness how the nonprofit and private sector can work together in a win-win fashion. We’re excited to see the designs and hope to make this an annual contest.” AP has also put together an elite team of judges who will be announcing the winning design including:

Monica Staniec – Board member of WIAS (Women in Action Sports) and VP of Marketing at iMa, a marketing and PR agency that targets the actions sports, art, music and fashion markets. Monica is also an active Snowboarder and enjoys surfing.

Luiz Calado – Photographer, writer and award winning editor, Luiz’s work has been published in many US and Brazilian publications including Thrasher, Tribo, SKT, Veja, and Yeah! Magazine. With degrees in Communications and Photojournalism, Luiz blends insight and ingenuity in his reporting, while remaining true to his skateboarding roots.

Wendy Burkman – Co-Founder/producer of the Wanda Show and media personality for ActionProfiles.com. Wendy is also a talented singer/songwriter and model.

The Design For Good T-shirt design competition kicks off on Nov. 1st. Submissions are welcome from November through December 23, 2009 and we encourage artists from all over the world to submit their entries. The winner will receive national exposure as an artist/humanitarian, and a generous prize package from our sponsors, including watches, headphones, apparel and much more. Presentations to the winner and commercialization of the T-shirt designs will take place in January. For more info go to: http://www.actionprofiles.com/designforgood or http://www.commonthreadz.org

DFG pic

About Common Threadz:
Common Threadz is a 501(c)(3) nonprofit that is working to build and fund sustainable projects that help save orphans and vulnerable children living in extreme poverty in Africa and other developing nations. They employ a holistic approach to their programs that aid the children and their caretakers, with an emphasis on education as the building block for sustainable change and the key to breaking the cycle of poverty.

About Action Profiles:
ActionProfiles.com is a leading online Action Sports network for riders, quality brands, and worthy causes. Communities include Skateboarding, Snowboarding, Surfing, Wakeboarding, Mountain Biking, BMX, Motorcross, Skiing, Kiteboarding, as well as a new Filmer and Photographer network. AP merges cutting edge social media with on site event marketing to create an environment that effectively engages both consumer and brand. AP is owned and operated by riders with award winning talent and proven business chops.

Jesse Den Herder
Co-Owner | CCO
PH: +1 231.590.3583
FX: +1 928.441.3583

Where’s Waldo? Finding Social Influencers & Decreasing Your Costs

Find, connect, empower! Then what? The WHERE’S WALDO Social Media Essentials panel dives into the next step – discussing the value of key social influencers in actions sports, where they are on your social network, and how targeting these potential brand evangelists will have a positive influence on your social media network and ROI.

Tonight’s PLAN of Action at BlankSpaces

6:30p: Doors open. Relax, Mingle, Drink Wine & enjoy Appiteasers
7p-8p: Panel Discussion
8p-8:30p: Questions? Comments? Angry Mobbing?
8:30p-9p: Network, Socialize, Process Knowledge

Moderated By:

Denise Garciano

Denise Garciano has led PacSun in discovering who is talking about their brand online, who their customers are, and how to genuinely reach out and engage with friends and fans. As their Social Media Manager, she has developed and established a Community for PacSun, and continues to put forth initiatives and strategies that provide a better experience both online and in stores.

Confirmed Panelists Include:

Jonathan Rosen

Jon, i.e. The International Man of Advertising, developed his success at award-winning traditional agencies such at Leagas/London, Fallon/NY, Wieden/Amsterdam and Publicis MOJO/Sydney on global brands such as: Nike, Adidas, Diesel, Powerade, Gor-tex and Coke. He began directing & Lucky Viral Branded Content was born. Lucky is a hybrid – half agency/half production company that writes, directs and produces viral films and branded content.

Cameron Olthius

Cameron Olthuis is an Internet Marketer and Entrepreneur that owns several Internet Companies. His specialty combines social media with search engine marketing to build large media audiences on the web. He tries to work as little as possible and in his free time enjoys surfing, skiing, and adventure travel.

Scott Tilton

Scott grew up racing motocross, BMX and mountain bikes. In 2001, he co-founded SponsorHouse.com, the leading online sponsorship site for action sports. In 2007, he expanded the concept , becoming CEO and launching Loop’d Network, which now has a global audience of 500,000 action sports athletes and enthusiasts and a successful social media and eCommerce model embraced by 400 brands.

Emily Goligoski

Emily Goligoski is a Strategic Programs Manager with online publishing company Federated Media’s and writes about arts, culture and design innovation . After studying journalism at Northwestern University, she was as an interactive producer for the advertising agency Venables Bell & Partners and worked as a digital strategist for Ogilvy PR.

Jonathan Nafarrete

Jonathan Nafarrete is an emerging photographer and social media consultant. He specializes in fashion, reportage, and portrait photography. When he is not staring at Twitter or out shooting, he loves just being out on the road. He forms part of the Fiesta Movement, an innovative social media initiative in which 100 young trendsetters test drive and live with a European-spec Ford Fiesta for six months, traveling as agents and relating their experiences through social networks.

Greg Cargill

Prior to starting bigMETHOD in 2008, his professional career focused on developing awareness for celebrities, brands, and products through the internet & strategic partnerships. Beginning as an intern in Interscope Records New Media Department in 2000, Greg spent 8 years at the center of the new music industry – working up through the new media departments of IGA and Virgin/Immortal to become the New Media Director Suretone Records & finally Custard Records. His time spent was part of a living education in online consumer engagement and served as the foundation for Greg’s contribution in the creation of bigMETHOD.

Special Guest Tech Zulu


TechZulu is about creating a community platform for technology and media companies that is focused on covering, discovering and connecting. They cover the best events, showcase talented individuals, and provide the content online; ultimately connecting everyone. TechZulu’s goal is to do their part to help the Community continue to thrive!

If 90% of all conversations about brands still take place offline, how do we know if we are making an impact? Please join the esteemed panel of Social Media Experts and Influencers to find out.

Padang Earthquake Relief

Please Support the People of Indonesia Affected by the Earthquake by Making a Donation to SurfAid International


SurfAid has launched an Emergency Response Appeal to help the people of Padang who were hit by a huge earthquake (7.6 on the Richter scale) on Wednesday 30 September.

Program Director, Dr David Lange, narrowly escaped death as he fled the Ambacang Hotel, which then collapsed, killing many and trapping others.

Any donations you can make are greatly appreciated.

Thank you!
SurfAid Situation Report from Padang:
Surfaids MattSurfAid’s Matt Hannon, who is normally based at Katiet village in the Mentawai Islands, assists with distributing emergency items to residents of Padang’s Chinatown, which was one of the most damaged areas of the city.

In the days since Thursday 1 October, the morning after the first big earthquake near Padang, SurfAid has partnered with a church volunteer group (World Harvest IFGF) to provide any possible help for survivors in Chinatown, one of Padang’s worst hit areas.

SurfAid has contributed medical supplies such as first aid kits, dehydration solutions, sutures, minor surgery kits and bandages, along with the distribution of clothes and tents from the IFGF to all poskos (coordination posts) in Chinatown and other areas with similar needs.

SurfAid is going to set up a trauma clinic with IFGF and assessment is taking place at the moment for the best, safe locations.

SurfAid target areas are: District of West Pasaman and Agam, and trauma clinics in Padang.

Padang Update from SurfAid Chief Operating Officer, Andrew Judge:

The government reports that 21,400 buildings are damaged or beyond repair. Many people are homeless or too scared to return to their homes due to fear of further earthquakes and a possible tsunami, so they are living outside in temporary shelters they have erected.

Surfaid needs urgent funds to buy medical supplies, tents, tarpaulins, water and food.

SurfAid’s Padang office survived the earthquakes and have now re-established Internet and phones.

– is helping a local clinic by looking for medical supplies for them and a hospital
– has been assigned by the UN to assess coastal areas to the north, which were heavily smashed.
– has full responsibility for the Mentawai and Telos islands (Tom Plummer’s latest update on the Mentawai is below)
– will work with Mercy Corps in mainland Sumatra.

SurfAid Mentawai Program Manager Tom Plummer Reports:

Mentawai: Damage reported in three subdistricts on the islands of Siberut and Sipora include: three severely damaged houses; 106 moderately damaged. In terms of infrastructure: nine offices, six schools, two mosques, four churches and three bridges have all been classified as heavily damaged. SurfAid indicates significant impact of psychological trauma for residents who have no source of reliable information. Most of Mentawai islands do not have access to mobile phones, radio or television.
The Vice Bupati (Regent) and a local government delegation were heading to Padang on the morning of Monday 5 October to meet with the Governor.

Rapid Assessment on West Sumatra Earthquake from Agam and West Pasaman Regency

On October 4-5, 2009, three teams from SurfAid International did Rapid Assessment in two regencys, Agam and West Pasaman, West Sumatra, using the form from UNOCHA (UN Office for the Coordination of Humanitarian Affairs) Indonesia.

Two three-person teams went to West Pasaman and one team to Agam. The people interviewed were the local stakeholders – a female teacher, head of IDP (Internally Displaced Person) camps, a village leader and health staff.

1. The worst affected subdistricts in West Pasaman regency are:
a. Subdistrict of Kinali
b. Subdistrict of Luhak Nan Duo
c. Subdistrict of Sasak Ranah Pesisir

2. Agam regency
a. Subdistrict of Lubuk Basung
b. Subdistrict of Tanjung Raya
c. Subdistrict of Tanjung Mutiara
d. Subdistrict of Empat Nagari

There are eight out of 21 Ayam regency subdistricts which were badly hit by the earthquake, but the other four subdistricts are being handled by another NGO (IOM).

About 60-90 per cent of houses are damaged to the extent of being uninhabitable or dangerous, while the damage to public facilities (mosque, school, health centre, market) is about 20 – 50 per cent.

The communities have already received donations from the government and some NGOs but only in small amounts.

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