Tag Archives: Action Sports

Guest Blog post from WIAS event 4/22 by Bryan Elliott, Chairman SoCal Action Sports Network

I attended the first group meet up of WIAS, Women in Action Sports last night. It was a good first showing and there were a lot of enthusiastic women in action sports there. I’ve been doing a lot of thinking on the subject of groups and listening to comments from Linked In, Facebook and Twitter recently to try and get some perspective. Here’s a Tweet from someone I found today, @Votteri. His profile says: Location: Los Angeles, CA, Bio: Marketing consultant, action sports lifestyle &; film specialist, brand strategist &; part time chiller. Today, Thurs 4/23 @Votteri Tweeted, “Is the action sports community becoming the latest industry 2 have 2 many meetings? Can’t keep up w all the groups meeting. Please advise.” It’s a valid question. There are a ton of new groups popping up everywhere, especially in Action Sports. More and more people seem to be flocking to join these groups on social networks like Linked In and Facebook. Is it getting out of hand? I’ve found some of these groups to be a total waste of time and others that are pretty good. You have to do the research and find out if the group has something of benefit to you. Is it active or dormant? Does the group manager SPAM members or constantly try and sell them his services? Is the group an obvious trap to build someone’s Direct Mailing list? Does the group leader make you feel like she owns you and makes negative disparaging comments if you hint that you’re planning on attending a different group event? I could go on… The important question for this post is, do we need yet another Action Sports group and more meet ups? In the case of Women in Action Sports, my answer is YES! Here’s why… Let me first say that it’s true that the WIAS folks are friends of mine, but I promised them an honest opinion and recap of their event. Just blowing smoke doesn’t do anyone any good. I believe there is room for another Action Sports group and for meet ups, especially one like this. This group is special and dynamic. It was formed by women, for women and that is a special niche. Too many meet ups to choose from? I don’t think so. Are there too many action sports brands? No. My advice is to choose meet ups based on your needs and schedule. Since there is something happening locally almost monthly with various groups, you’ll never miss a beat. Choices are a good thing, especially for people searching for something new or to meet a need that isn’t being met. Women in Action Sports seems to be filling the need for women in action sports to gather and talk candidly about issues they are facing. I also observed their panel speakers and heard them talking about opportunities and practical advice about things like: How to get venture capital, How to start your own clothing company, Following your dreams, and other really great stuff. I will say that I felt a little out of place. First of all, the event was held in a great little space but it was a women’s clothing shop with racks of girly stuff for sale everywhere. Next, it was 10-1 favoring females and there were a lot of really bright women huddle together. It was intimidating to say the least but also hard to meet people since they didn’t seem interested in talking to a “male” like myself. I was really nervous when I found out they were doing door prizes based on the business card I dropped in a bag when I arrived. When it was time for the raffle, they pulled out a little black dress and a low cut scoop neck t-shirt! As they reached into the bag to randomly pull out the winning business card I made a white knuckled fist, saying in my mind, “nooooo, please God, don’t pick me.” Luckily, two happy women won. I enjoyed listening to some of the panel speakers who offered great nuggets of information. But some of the other panelists weren’t as strong and it was like listening to a 10 minute commercial. I cringed a little and felt uncomfortable when they talked about their experiences with men in action sports. They spoke about their struggles in a male-dominated industry and having to fight for their right just to skate or to do business. They mentioned dealing with ridicule and other adversity brought on by men or an industry that doesn’t offer many opportunities for women. So back to my point about supporting a group like this… I felt uncomfortable. So what? Duh! I’m male. No kidding I might have felt a little out of place with door prizes that come in size 4 and scoop necks. That’s my point. This group isn’t for everyone. It’s not designed for everyone. It’s for women, and for men who support women in action sports. This group is great. What do women in action sports need most? In my opinion, they need good men to support them for starters. These are talented, bright, driven women in business. Creative thought leaders with a special female perspective. They are motivating other women and trying to change the status quo. Let them do their thing. Let them gather where they want, wear what they want, complain and vent about a male-dominated industry, discuss issues, follow their dreams, shred, develop their talents and passion. There is always room for a passionate community with active members who are joined in unity in a cause for good.

~ Bryan Elliott, Chairman SoCal Action Sports Network


Shaney Jo Darden

Shaney Jo Darden is a mastermind of sorts. She attributes fashion design, fine art know-how and philanthropy as many of her honed & natural talents. Her belief is to throw on something simple and edge it up with a punk-rock flair. She doesn’t believe the hype and nor should you. Shaney Jo is the real deal and this is where she began….

Sewing as a little girl was always her favorite past time. Evolving into the reconstruction of dresses during high school and selling them in La Jolla boutiques was her path. Always knowing she wanted to be involved with clothing was a naturally early realization for her. She has designed some of the most influential clothing collections in the skate industry, Altamant, Etnies, Emerica, DC, to name a few…and has come out the other end with a knack for design and an appreciation for luxury.

Her entrance into the fine art world kicked off back in 1998 where she co-founded Modart, a small artist collective based in San Diego that took off into the international world of culture. Hosting art exhibitions globally earned Modart an avante guarde badge of honor, being the first ever collective stemming from the skate, surf and street art realms. Modart now hosts an international magazine based in Germany some 9 years later.

Modart naturally led her to co-found The Keep A Breast Foundation (KAB), a non-profit charity organization that raises awareness of breast cancer through fine art. Taking plaster molds of women’s (and men’s) torsos, these casts are given to fine artists to paint, shown in art exhibitions then auctioned off with all proceeds to KAB and other breast cancer awareness organizations. It is a unique foundation, traveling with The Roxy Jam, The Vans Warped Tour, and South by Southwest, to name a few. Shaney Jo was honored by Yoplait as one of their champions in 2006.

Shaney Jo introduced Lewsader with the FALL 07 collection as she wanted to combine her skills of fashion with her artist collective ways of fine art. Seeking something that supports the fine art world, through fashion, where the artist is the HERO, she wanted to make the world a better place, one tee at a time. A great way for art patrons to wear art, the collection is all limited edition rotating with 6 different fine artists per season. Lewsader has launched their first season for FALL and is ready to take the art and fashion realm to a whole new, premium level. Shaney Jo is the mastermind behind selecting the chosen artists, working with them during the design process and overseeing the production of the line. She is “laying down the canvas, and picking up the hoodie.” Lewsader is a beautiful universe for all to exist.

Check out Shaney’s sites:

SoCal Action Sport Network event Tomorrow

Tomorrow the SoCal Action Sports Network is having a networking event in Del Mar. It starts at 6.30pm at the Marriott in Del Mar (11966 El Camino Real, San Diego).

SoCal Action Sports Network

The guest speaker should be very interesting: David Meerman Scott is a social marketing guru, marketing strategist, keynote speaker, seminar leader, and the author of the number-one best-selling PR and Marketing book, “The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly.”

You can register and see more on the SoCal Action Sports Network website.

Transworld Launches TWSNOWGIRLS.COM

Transworld SNOWboarding recently added a girls specific site and since the launch the site has seen 15,000 views and continues to grow. All the content on the site will first past through the Transworld snow site, so that its available to the whole TW audience, but will stay and live on the girls specific site.


“Our main challenge was to find a way to create a place for women to go and find everything specific to them – contests, camps, products – yet, not take women’s snowboarding out of the greater spotlight,” said Annie Fast, Editor in Chief of TransWorld SNOWboarding. “With , we’ve accomplished just that – it’s one stop access to everything that has anything to do with women in snowboarding.”

This site will be a great spotlight for Women in Snowboarding and it’s only going to re-emphasize and highlight the progression of women in Action Sports.